Niche marketing is identifying a specific market for your products and focusing on that needs of that market rather than trying to sell to a very broad market.

Hundreds of thousands of small business people earn a living online by developing and promoting campaigns that cater to niche markets.  Niche marketing is a simple concept that can help a business, even one in a very competitive online category, to gain an advantage. By identifying problems people have and providing solutions, your website becomes the resource to use.